Following his father (who was a hydrologist) to Kenya and Botswana when younger, Kim Jones grew up in Africa and this sparked his interest in speed. And…no land animal is faster than the Cheetah, so it was a no brainer as to where he drew his inspiration from.
Jones combines his personal story with his “London-bred punk attitude” and his travel whilst a youth, to create an all-over animal print rendition of the Mercurial Superfly 360 which is made to be a showstopper. The boot also connects to Jones’ belief in the power of sport and his overall excitement for innovative fabrics and materials.
Jones goes on to say that “football gives young people a common goal and allows them to be a part of the community, connecting with the rest of their community in real life on the field rather than just digitally.”
Cristiano Ronaldo intends to wear the Mercurial Superfly 360 x Kim Jones against PSG on March 6. That day, the boot will be available exclusively at Nike Store Paris Champs Elysees and on nike.com during halftime of the match.