Le Coq Sportif

Le Coq Sportif, translated into “The Athletic Rooster”, is a French company who’s products range from sports footwear to accessories to sports wear. They are on Renny’s radar, not because of their revolutionary technology in sportswear like Adidas or Nike, but instead because of the crossover between casual wear and sports wear. They’ve been doing it for years now. You can watch a Richard Gasquet (sponsored by Le Coq) tennis match, and I wouldn’t blame you if you thought that he was dressed for a day out in town. 

Dripping with swagger from the 80’s especially in the era when they sponsored FIFA World Cup winning teams such as Italy in 1982, and Argentina in 1986. They have always been there. And one of my favourite pieces from Le Coq’s attire is even yellow believe it or not (insert Tour De France joke here). 

Stay “coolen”. 


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s