Puma…Run The Streets.

Puma’s Run The Street campaign has introduced some new sneaks. Definitely one of the heavy weights in the sneaker game (if not the coolest), with the likes of superstars Rihanna, Usain Bolt, The Weeknd, Cara Delevingne etc. all choosing the German brand.

The TSUGI silhouette is introduced by Puma taking inspiration from Japanese design. They have always been one of the leaders on the track but in recent years looked towards the street to dominate in due course. Combining the functionality of their sports shoes with their sub zero coolness. They’ve struck gold.

The TSUGI SHINSEI also includes a new/unique lacing concept which is set to change the game.

The Puma TSUGI SHINSEI was launched on Fri., April 14.



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