Turning 100 years old last year, as they were founded as a sock and underwear company back in 1916. This Turin based company has been in the forefront of combining fashion and sport. Nowadays all the big companies are aware of the need to not only focus on the sport side of production but to also push the fashion side.
Kappa sponsored some of the best football teams in the world such as local club Juventus, and Netherland’s based club, Ajax Amsterdam. These are some of the most recognized and respected clubs in the world. So why is Kappa not as prominent as it once was? Why are people not rocking the label which is the epitome of Italian cool anymore? Answer: They are again.
In ’84 we had 100m World Champion Carl Lewis donning Kappa on the track, in 2017 we’ve got Lewis Hamilton. It’s clear to see that Kappa align themselves with winning again. Stay woke.